Corporate wealth planning, built on life insurance.
We help Canadian business owners plan how corporate-owned life insurance can protect the company, fund ownership changes and fit into the long-term plan for retained earnings, alongside your accountant and lawyer.
- Corporate-owned
life insurance - Works alongside your
accountant & lawyer - Retained earnings
& wealth planning - 30-minute call
on Microsoft Teams - Manulife and Equitable
insurance options
Companies we work with
Your business. Your family. Your plan.
GroRight is an Alberta-based team of licensed insurance advisors working with incorporated business owners. We plan the insurance side of your corporation, from protecting the people it depends on to funding ownership changes and placing surplus capital, in plain language and without pressure.
No jargon. No product pushed before we understand the business. And your accountant and lawyer stay in the loop, with your permission.
We plan the insurance side of your whole picture.
Corporate-owned life insurance is the tool. The real work is making it fit: who the business depends on, what happens if an owner dies, and where surplus capital should sit. We look at all of it, then show you what applies and what doesn’t.
Understand the business. Plan the coverage. Keep your other advisors in step.
Talk to us →- 01Business continuityKey-person coverage so the company can keep running, replace revenue and recover if someone it depends on dies.
- 02Ownership transitionsInsurance that funds the buyout your shareholder agreement describes, so no one is forced into a sale or new debt.
- 03Retained earningsWhere surplus capital should sit: liquid, invested directly or inside a corporate-owned policy, and the tradeoffs of each.
- 04Tax-aware growthHow growth inside an exempt policy and the capital dividend account fit the plan, reviewed with your accountant.
- 05Estate & wealth transferCoverage that can help fund taxes at death and pass the business or wealth on the way you intend.
The strategies we use.
Each one suits some businesses and not others. We’ll tell you which apply to you, and which don’t.
Corporate whole life
A participating policy owned by the company: lifelong coverage and guaranteed cash value, often the base of long-term corporate planning.
Learn more →02Corporate universal life
Lifelong coverage with flexible premiums and investment options inside the policy, for owners who want more control.
Learn more →03Term & key-person
Affordable coverage for a set period, sized to protect the business from the loss of an owner or key employee.
Learn more →04Immediate Financing Arrangement
Permanent coverage paired with a separate loan secured against the policy, so capital can keep working. Real borrowing costs apply.
Learn more →05Buy-sell funding
Policies on each owner so the business or partners can buy the shares of an owner who dies, as the agreement sets out.
Learn more →06Estate & wealth transfer
Corporate-owned coverage and the capital dividend account, used to plan for tax at death and pass wealth on.
Learn more →Explore an Immediate Financing Arrangement.
An Immediate Financing Arrangement pairs permanent life insurance with separate borrowing secured against the policy and potentially other assets. It involves real borrowing costs, collateral requirements, and lender conditions alongside any potential benefit, not free access to capital.
Your accountant and lawyer should be involved before implementing one.
Built for owners ready to plan.
Revenue isn’t the common thread. It’s the item that keeps moving to next quarter: the agreement that isn’t funded, the surplus that isn’t planned, the conversation with family that hasn’t happened.
Incorporated business owners
Operators whose company has grown past the point where one bad event could be absorbed without a plan.
Learn more →
Partners & shareholders
Businesses with more than one owner and an agreement that says who buys whom, but not where the money comes from.
Learn more →
Families planning what’s next
Owners thinking about passing the business or wealth on, and what tax at death could take with it.
Learn more →Your advisors rarely talk to each other.
Your accountant, lawyer and banker each see one piece of the picture. Your family often sees none of it. We bring the insurance side of the plan to the same table, so everyone knows their part when something changes.
01CPA / Accountant
The gap
“Files the returns and reports last year’s numbers. Planning the insurance side ten years out usually isn’t part of the engagement.”
How GroRight helps
We model the insurance options and share them with your accountant, so the tax side is checked by the person who knows your books.
02Wills & estate
The gap
“Drafts the will and the trusts. Where the money comes from to carry them out is often left open.”
How GroRight helps
We plan coverage that can fund what your documents describe, and keep it in step with your lawyer’s work.
03Banker / lender
The gap
“Sees your loans and your credit, not what happens to them if an owner dies.”
How GroRight helps
We look at coverage that can protect the company’s borrowing and, where an IFA fits, work within the lender’s terms.
04Spouse & children
The gap
“Often the last to know what the plan is, and the first to live with it.”
How GroRight helps
We help you decide what your family needs to know, and make sure the plan reflects who depends on you.
05Business partners
The gap
“The shareholder agreement says who buys whom. It rarely says where the money comes from.”
How GroRight helps
Insurance on each owner can fund the buyout your agreement describes, so nobody is forced into a sale or new debt.
06Portfolio manager
The gap
“Manages the corporate portfolio. Corporate-owned insurance usually sits outside the mandate.”
How GroRight helps
We compare a policy with the corporate investment account side by side, so surplus is placed on purpose.
We coordinate with your other advisors only with your permission. Tax and legal decisions stay with your accountant and lawyer.
How we work with you.
Discovery call
A relaxed 30 minutes on Microsoft Teams about your business, its structure and your family. No pitch, no application.
Review & mapping
We map the people, obligations and surplus against your goals, and show which gaps matter and which don’t.
Bring in your advisors
With your permission, we share the plan with your accountant and lawyer so it fits the work they already do.
Put it in place
Applications, underwriting and policy delivery, then regular reviews as the business changes. Coverage is subject to insurer approval.
Could your corporate insurance do more for your long-term plan?
Protect the people behind your business, and explore how corporate life insurance may fit alongside tax-efficient planning and the wealth you’re building. These are details worth understanding, not a promise of savings.
Fits alongside your other assets, not instead of them
A corporate-owned policy is one place to hold surplus capital, alongside cash, GICs, and investment accounts, each with different liquidity and growth characteristics. See the full comparison on Retained Earnings & Investment Planning.
Growth and the death benefit are taxed differently
Growth inside an exempt policy can accumulate without annual tax, within Income Tax Act limits; a death benefit paid to the corporation can separately credit its capital dividend account. Two different events, not one blanket benefit. Details on Corporate Whole Life Insurance.
Costs and commitments to weigh first
Premiums are a long-term commitment, and accessing cash value early has its own costs. None of this replaces advice from your own accountant and lawyer on how it fits your company’s structure.
Learn before you decide.
The whole offer in five lines.
- Who it’s for
- Incorporated Canadian business owners, their partners and their families.
- What we do
- Plan corporate-owned life insurance for business protection, ownership changes, retained earnings and estate transfer.
- How it works
- Discovery call, review and mapping, coordination with your accountant and lawyer, then implementation.
- Where we are
- Based in Alberta. Our advisors are licensed in Alberta and give advice only where they are licensed.
- Next step
- A free 30-minute Discovery Call on Microsoft Teams. No cost, no obligation.
Straight answers. No fine print.
Is this only for large corporations?
Is this just life insurance?
Do you work with my accountant and lawyer?
Which insurers do you work with?
What happens in the first call?
Is coverage guaranteed?
Are premiums tax-deductible?
Protect what you’ve built, before you need to.
One 30-minute call shows where the business is exposed, where surplus could be planned more deliberately, and what we’d look at first. No pitch. No pressure.
- 0130-minute Discovery Call
- 02Review & gap analysis
- 03Coordinated implementation